With a foundation in fitness and a Bachelor’s Degree in Art with a concentration in Graphic Design, Alyson brings together creativity, strategy, and real-world marketing experience to help businesses elevate their brand and clearly communicate their value.

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The Fit Aesthetic officially started doing business in November 2025 with a focus on the fitness industry, combining Alyson’s passion for movement, wellness, and design. As she continued working with clients and learning more about the needs of small businesses, the vision expanded into a full-service creative and marketing partner — helping businesses beyond fitness with branding, marketing, and day-to-day support.
 

With experience running a marketing department, Alyson has managed brand initiatives, developed marketing strategies, created marketing materials, and supported businesses with both creative and operational needs. She specializes in branding, logo design, typography, and visual identity, but she thrives on challenges across all areas of marketing and design.

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Her experience extends beyond creative work, including website creation and management, administrative support, content creation, social media strategy, digital advertising, event promotion, and ongoing marketing support. Alyson’s goal is to serve as an all-in-one marketing partner for small businesses that may not need a full-time marketing employee but still want consistent, professional support.

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She loves becoming an extension of a team, learning each business’s unique goals, and creating solutions that fit their needs. Always up for a challenge, Alyson enjoys getting to know new people, collaborating across different disciplines and industries, and bringing fresh ideas to every project she takes on.
 

Outside of work, Alyson enjoys teaching fitness classes, exploring new places with her boyfriend, and spending time with her dog, Enzo. She loves staying active, building connections, and finding inspiration through new experiences both personally and professionally.